RI Multimedia provides professional video production services, from the initial video shoot to post-production editing. Nothing tells a story quite like video, and Web Commericials are an ever-important element of your business marketing strategy. These videos may be available on your website as we as being stored on video sites such as YouTube and Vimeo. From there, videos may be shared across social media platforms like Facebook and Google+.
Providence Lacquer wanted to get on board with this video marketing trend and engaged RI Multimedia to help them meet their goals.
Film Shoot: We start by conducting an on-site video shoot using HD cameras and professional lighting equipment. Our videographer doubles as a director of sorts, and is able to comfort and orchestrate the staff to get the best footage possible. We also shoot a "B-roll", which is supplemental footage without audio that can be later used in editing to enhance the story.
Editing: RI Multimedia uses state-of-the-art non-linear editing software to splice the raw standard and B-roll footage into a well-flowing visual production.
Voiceover: We use experienced voiceover talent to overlay the video with a script that verbally tells the story and lends credibility & professionalism to the video.
Post-Production: The video is then enhanced with polished graphics and titles/captions to finalize the product.
Distribution: The completed video is uploaded to YouTube or other channels to be shared across the web on social media channels. This also provides a Search Engine Optimization (SEO) boost when linked back to the client website.
Inclusion in Website: In addition to being distributed on social media, the video is also directly embedded on the client website to be viewed by website users. The video plays in a professional "lightbox overlay" window to provide the best experience for the user. Consider video as an important piece of your digital marketing strategy.