Coastal Collision came to RI Multimedia with a request to upgrade their existing website to allow for content management features, a graphic-rich design, and to perform well on all browsers. Using cues from the existing site, we expanded the functionality to fully demonstrate the true capabilities that Coastal Collision provides to their customers. Included in the features we provided are slick photo and video galleries that are updatable by the client's staff. The entire site works on tablets and mobile phones, as well as all browsers such as Internet Explorer, Firefox, Safari and Chrome.
Drupal Content Management System: Any authorized staff may now create content using a secure, user-friendly administrative interface. They are able to perform these tasks using any browser connected to the internet. The Drupal architecture ensures absolute reliability across browsers and devices.
Photo and Video Galleries: Via a secure and easy-to-use administrative interface, authorized staff may now create photo galleries on the site. The photos display in a overlay window with a forward-reverse feature, making it easy to navigate through the photos and present them in a large, clear format. Video hosted on YouTube may be integrated into the site, and plays in a similar overlay window.
Email List Campaigns: Users may easily subscribe to the Coastal Collision email list online. The email list is then fully-manageable by Coastal Collision staff and can even accept offline imports of external email lists to supplement the online subscribers. At their will, staff may then conduct email "campaigns", which are email broadcasts using slick templates that are distributed to the entire email list. Any obsolete email recipients are automatically "pruned" off the list, which ensure the absolute integrity of the list.
Search Engine Optimized: The site was programmed in a manner to ensure highest visibility and rankings for search engines such as Google, Yahoo and Bing. High rankings in the search engines greatly increase customer traffic to the site, which in turn results in increased sales!