SEO stands for "Search Engine Optimization". All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
How well you rank with search engines can be a direct correlation to your revenue stream. Ensuring your website appears with high ranking for relevant searches is critical your internet marketing campaign. At a high-level, good ranking with search engines requires all three of the following:
Proper Website Architecture
There are specific programming practices that are used to ensure your website is easily identified and crawled by the search engines. RI Multimedia employs best programming practices to make it easy for the search engines to find you, understand the specifics of your business, and rank you highly for searches relevant to your business.
Fresh, accurate content that is rich with relevant topics and keywords is critical to maintain good SEO ranking. RI Multimedia employs Content Management Systems (CMS) on all projects. This allows the client to create and update their own content (via an easy-to-use administration portal), without the need for involvement by the website developer! This ensures you can have fresh content not only for benefit of the search engines, but most importantly, YOUR CUSTOMERS!
Backlinks are links from OTHER websites to your page. Search engines consider backlinks to be a trust factor by others, so more backlinks will add to your rankings. Social media is a great place to start for backlinks, as are local or industry-specific businesss directories. RI Multimedia will train your staff upon delivery of the web design project to ensure it is understood how to maintain ongoing SEO for your site!
Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics: What is SEO?